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Today, Fierce is the signature scent of the Abercrombie & Fitch brand. [1] Abercrombie & Fitch has sold over US$200 million of Fierce since 2002. [1] A&F predict sales of Fierce to be at US$90 million for fiscal 2009. [2] Originally packaged in red, the cologne in now encased in a gray box. Fierce is a Woody Aromatic fragrance for men.
The company has carried men's fragrances Fierce, Colden, and has re-branded the original cologne Woods (Christmas Floorset 2010). Women's fragrances have included 8, Perfume 41, Wakely, and Perfume #1. Fierce and 8 are the most heavily marketed fragrances, as they are the signature scents of the brand overall. [44]
The first thing that hit you was the smell. Even before you made your way to the storefront, the scent of Abercrombie & Fitch’s signature cologne, FIERCE, was already wafting through the mall ...
The overall approach of Abercrombie & Fitch, by the end of the decade, to its customers seemed to please male shoppers more than females, who shopped more frequently at competitor shops. [16] Throughout the 1990s, Abercrombie & Fitch Co. enjoyed sales of over $400/ft 2 ($4300/m 2). By December 1999, Abercrombie & Fitch operated a total of 212 ...
Fierce: Abercrombie & Fitch: Christophe Laudamiel, Carlos Benaim: 2002 Gloria: Cacharel: 2002 Lacoste Pour Homme: Lacoste: 2002 M7: Yves Saint Laurent: Alberto Morillas, Jacques Cavallier: 2002 Sui Love: Anna Sui: Jean-Louis Grauby/WellaAG [45] 2003 Dolly Girl: Anna Sui: Benoist Lapouza/Wella AG/Procter & Gamble 2003 100% Love: S-Perfume Sophia ...
The Quarterly presents the Abercrombie brand and trade dress in a unique manner: namely, it features the Abercrombie brand and trade dress in a "cutout" or "clothesline" style [as opposed to only depicting models wearing its apparel] and uses color bars to illustrate the available colors of the item, while combining a consistent conceptual ...
White Hot: The Rise & Fall of Abercrombie & Fitch details the store's success and controversies, including its racist and exclusionary practices. The documentary focuses on the rise in popularity of the brand after the arrival of CEO Mike Jeffries in 1992, and his practices which led to a 2003 class-action suit which alleged racial discrimination in the stores’ hiring policies. [7]
Ezra Hasbrouck Fitch (September 27, 1865 – June 16, 1930) was an American real estate developer and hobbyist outdoorsman. He bought into and later fully owned the company that became Abercrombie & Fitch.
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