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From 1987 to 1989, Bud Light ran an advertising campaign centered around canine mascot Spuds MacKenzie. [12] In 2010, the Bud Light brand paid $1 billion for a six-year licensing agreement with the NFL. [13] Budweiser pays $20 million annually for MLB licensing rights. [13]
From 1987 to 1989, Spuds MacKenzie, a bull terrier was used as a mascot in the Bud Light commercials. From 1993 to 1998, Bud Light aired 30-second commercials featuring Rob and Laura from the CBS series The Dick Van Dyke Show. The Bud Light King and Queen along with the Bud Knight characters were later created for commercials.
This page was last edited on 29 June 2023, at 18:46 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may ...
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
Bud Light continues to hemorrhage customers after a rough 2023, ... Two in three 18- to 24-year-olds are somewhat or very concerned about the impact of drinking on their health, ...
The 60-second spot, called “Easy Night Out,” is part of Bud Light’s year-long rebrand that debuted at last year’s Super Bowl. This year’s goofy ad features a “new character in the Bud ...
Robert "Bob" Norris, died 2019 (natural causes, was actually a non-smoker; did 12 years until decided to end the role because he didn’t want his children to smoke) Matty Mattel and Sisterbelle: Mattel toys: 1959–1962: Marky Maypo: Maypo Oatmeal: 1956–present: created by Storyboard, Inc. (John Hubley) Ol' Lonely, the Maytag repairman ...
In last year’s Super Bowl, Bud Light introduced the wisecracking Bud Light Genie, who met up with Malone and Manning in a third-quarter Super Bowl spot. Since taking up his post last year, Allen ...