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From 1987 to 1989, Bud Light ran an advertising campaign centered around canine mascot Spuds MacKenzie. [12] In 2010, the Bud Light brand paid $1 billion for a six-year licensing agreement with the NFL. [13] Budweiser pays $20 million annually for MLB licensing rights. [13]
From 1987 to 1989, Spuds MacKenzie, a bull terrier was used as a mascot in the Bud Light commercials. From 1993 to 1998, Bud Light aired 30-second commercials featuring Rob and Laura from the CBS series The Dick Van Dyke Show. The Bud Light King and Queen along with the Bud Knight characters were later created for commercials.
This page was last edited on 29 June 2023, at 18:46 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may ...
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
"The Bud Light story is really astonishing," Tim Calkins said. What started out as a Bud Light beer plug with transgender influencer Dylan Mulvaney back in April has become a tsunami of backlash ...
The executive became the first woman to lead Bud Light in the brand’s 40-year history and was recognized by Ad Age in 2022 as one of the 40 under 40 ... She created the role of Bud Light Blue VP ...
Anheuser-Busch Companies, LLC [5] (/ ˈ æ n h aɪ z ər ˈ b ʊ ʃ / AN-hy-zər BUUSH) is an American brewing company headquartered in St. Louis, Missouri. [6] Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV (), now the world's largest brewing company, [7] [6] [8] [9] which owns multiple global brands, notably Budweiser, Michelob, Stella Artois, and Beck's.
Bud Light continues to hemorrhage customers after a rough 2023, ... Two in three 18- to 24-year-olds are somewhat or very concerned about the impact of drinking on their health, ...