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ITVX is a British over-the-top and ad-supported streaming service operated by ITV plc. The service offers original content from the broadcaster, livestreams of the ITV television channels, FAST channels, and exclusive and licensed programming.
itv.com is the main website of ITV plc, the UK's largest commercial television broadcaster which operates 13 out of 15 regions on the ITV network under the ITV1 brand. [1] The website offers the ITVX streaming service, with sections for ITV News, certain ITV1 programmes and competitions.
A paid subscription service allows users to watch ad-free and download content. [50] In November 2022, ITV announced a new streaming service to replace ITV Hub called ITVX. Launching on 8 December 2022, ITVX provides archive programming for which ITV plc owns the license, live events, and exclusive programming. [51]
STV Player is a video on demand service owned by STV Group and available free-of-charge across the UK, online, on mobile and on all major TV platforms, including Sky Glass, Amazon Fire TV, Roku, Apple TV, Android TV, Freeview Play, Freesat and Virgin Media.
The Roku OS is an operating system software developed by Roku Inc. It has powered consumer electronics products such as Roku-branded streaming players and TVs since 2004. The Roku OS is the most popular TV operating system in the U.S., reaching an estimated 90 million households as of 2025.
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In line with the launch of the streaming service ITVX, ITVBe received a new look for the first time on 15 November 2022.The logo is now coloured peach and has the b in 'be' raised up higher than the rest of the letters, and uses idents that are cross-used across ITV1, ITV2, ITV3, and ITV4 with different views which reflect the channel's image and programming output.
Streaming television is the digital distribution of television content, such as and films and television series, streamed over the Internet. [1] Standing in contrast to dedicated terrestrial television delivered by over-the-air aerial systems, cable television, and/or satellite television systems, [2] streaming television is provided as over-the-top media (OTT), [3] or as Internet Protocol ...