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  2. Money illusion - Wikipedia

    en.wikipedia.org/wiki/Money_illusion

    In economics, money illusion, or price illusion, is a cognitive bias where money is thought of in nominal, rather than real terms. In other words, the face value (nominal value) of money is mistaken for its purchasing power (real value) at a previous point in time.

  3. Face value - Wikipedia

    en.wikipedia.org/wiki/Face_value

    Face value can be used to refer to the apparent value of something other than a financial instrument, such as a concept or plan. In this context, "face value" refers to the apparent merits of the idea, before the concept or plan has been tested. Face value also refers to the price printed on a ticket to a sporting event, concert, or other event ...

  4. Psychological pricing - Wikipedia

    en.wikipedia.org/wiki/Psychological_pricing

    There was a very clearly demonstrated inverse relationship between the price of cigarettes and individual's motivation to smoke. Researchers found that price hikes that impacted the leftmost digit in the price (i.e. $4.99 vs. $5.00) were particularly effective in causing change among adult smokers.

  5. Clean price - Wikipedia

    en.wikipedia.org/wiki/Clean_price

    XYZ Ltd. issues a bond with a $1000 face value and a $980 published price, with a coupon rate of 5% paid semi-annually and a maturity date of five years. The annual coupon payment is 5% of $1000, or $50. The investor receives a $25 coupon payment every six months until the maturity date. In this case, $980 is the clean price of the bond.

  6. Value (marketing) - Wikipedia

    en.wikipedia.org/wiki/Value_(marketing)

    Value in marketing, also known as customer-perceived value, is the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others. Value may also be expressed as a straightforward relationship between perceived benefits and perceived costs: Value = Benefits - Cost .

  7. Issue tree - Wikipedia

    en.wikipedia.org/wiki/Issue_tree

    An issue tree, also called logic tree, is a graphical breakdown of a question that dissects it into its different components vertically and that progresses into details as it reads to the right. [1]: 47 Issue trees are useful in problem solving to identify the root causes of a problem as well as to identify its potential solutions. They also ...

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  9. Theory of basic human values - Wikipedia

    en.wikipedia.org/wiki/Theory_of_basic_human_values

    A "must-have" value is a value you have acted on or thought about in the previous 24 hours (this value item would receive a score of 6 or 7 on the Schwartz scale). A "meaningful" value is something you have acted on or thought about recently, but not in the previous 24 hours (this value item would receive a score of 5 or less). [17]