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From inception, Virginia Slims have been designed and marketed as a female-oriented fashion brand, generally targeted to a younger demographic (18- to 35-year-olds).While various themes emerged in the marketing campaigns over the years, the basic threads have been independence, liberation, slimness, attractiveness, glamour, style, taste and a contrast to men's cigarettes.
5. Virginia Slims Superslims. Tar 1 mg. Nicotine 0.1 mg. Virginia is a cigarette brand owned by a tobacco industry giant, Altria (NYSE:MO). The brand focuses on female consumers mainly, offering a ...
The brand was relaunched in 1987 as the world's first superslim cigarette, and to compete with other slim cigarettes which were marketed towards women at the time, such as Virginia Slims. [ 2 ] [ 3 ] Susan Cameron was one of the people who oversaw the re-launch of the brand at the time.
This is a calendar of all events sponsored by Virginia Slims in the year 1974, with player progression documented from the quarterfinals stage. The table also includes the Grand Slam tournaments, the 1974 Virginia Slims Championships and the 1974 Federation Cup .
The title You've Come a Long Way, Baby was derived from a marketing slogan for Virginia Slims cigarettes. [9] The cover art, conceived by Red Design, uses a photograph of an obese young man dressed in a T-shirt bearing the words "I'm #1 so why try harder" while holding a cigarette.
Drawing inspiration from Virginia Slims, Eve sought to attract female consumers by positioning cigarettes as fashionable accessories. [6] Numerous print advertisements depicted women in elegant attire, a notably more conservative image compared to their Virginia Slims counterparts, which was associated with the women's movement . [ 7 ]
The opener featured the two stars of the show with a giant pack of Philip Morris cigarettes. The show Your Hit Parade was proudly sponsored by American Tobacco's Lucky Strike brand. [20] In 1965, it was reported that 33.9% of women were smoking. [20] Virginia Slims came on the market in 1968, and used the catch phrase "You’ve come a long way ...
0–9. 1972 Virginia Slims of Indianapolis; 1973 Virginia Slims of Indianapolis; 1983 Virginia Slims of Indianapolis; 1984 Virginia Slims of Indianapolis