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Pepsi AM was a variant of Pepsi that contained 25% extra caffeine and was marketed as a morning boost/energy drink. [1] [2] It was introduced in test markets in August 1989, but was discontinued in October 1990 due to poor sales and reception. [3] [4] Pepsi AM can and bottle
Here’s how you can get a handle on your finances this year. ‘I’m spending upwards of $1,000/year on Pepsi Max’: This Ph.D. student went viral for making 2024 a 'no-buy year' — says she's ...
Thirty-four years after Madonna’s $5 million Pepsi commercial was yanked from the air due to the controversy surrounding her provocative “Like a Prayer” music video, the iconic ad is finally ...
Pottasch officially retired from Pepsi in 1991, but continued to work for the company as a consultant. [2] He eventually returned to PepsiCo full-time. [1] He continued to work for Pepsi up to 2007. Alan Pottasch died in his sleep on Friday, July 27, 2007, while on location in Los Angeles filming Pepsi's newest Mt. Dew commercial. [2]
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The Wall Street Journal writer Stephanie Capparell argues in her book The Real Pepsi Challenge that Boyd faced a more difficult challenge than Jackie Robinson in breaking the color barrier of corporate America. By doing the same work and competing for the same jobs as white people, Boyd's team presented more of a threat to the average white man ...
Pepsi-Cola is the drink for you. [1] This 1939 jingle focused on the simple proposition that Pepsi was just as good as Coke, but better value. The Pepsi Generation campaign represented a major shift away from that line of thinking; rather than being just as good as Coke, Pepsi was different from Coke. The Pepsi Generation and its associated ...
Now Pepsi has laid the ads to rest. Ad Age's Chris Abraham has an interesting take on the controversy as illustrative of the way that social networking has changed the face of advertising.