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Pepsi AM can and bottle. Pepsi AM was a variant of Pepsi that contained 25% extra caffeine and was marketed as a morning boost/energy drink. [1] [2] It was introduced in test markets in August 1989, but was discontinued in October 1990 due to poor sales and reception. [3] [4]
At first, the term "dump" seems a bit harsh. But on second thought, Dunkin Brands (NAS: DNKN) is ending a five-year partnership with its old pal PepsiCo (NYS: PEP) to be exclusive with the world's ...
Yet, while Pepsi is definitely well known, it's more commonly recognized for its soda wars with Coca-Cola and Dr Pepper Snapple , than for being a "hot stock." 3 Things You Didn't Know About Pepsi ...
The original Pepsi Wild Cherry has been around since 1988, so it’s only natural that the brand would seek to put a distinctly modern twist on the nostalgic soda.
A 2012 study concluded that doppelgänger brand images were able to negatively affect sales, because they created a perception of mistrust in the minds of the customers. [1] A 2006 study concluded that doppelgängers have an impact on the emotional brand image of a brand.
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Pepsi is a major, iconic, American company, valued at over a $100 billion. Anand discusses whether it belongs in the Dow (and why it isn't already a member). Anand discusses whether it belongs in ...
Pottasch's "Pepsi Generation" marketing campaign has been called groundbreaking because it focused on the "attributes" of the consumers buying Pepsi's products (sometimes called "selling a way of life"), not just attributes of the product itself, such as price or taste. [1] This was a very uncommon marketing strategy for a company in the early ...