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The company was first founded as "PYREX VISION" by Virgil Abloh in Milan, Italy in 2012. [3] Abloh then rebranded the company as Off-White in 2013, which he described as "the grey area between black and white as the color off-white" to the fashion world. [7]
Nike and Off-White: "The Ten" was a sneakers collaboration between Nike and Off-White in 2017. It initially involved the deconstruction of ten iconic Nike silhouettes, designed by Founder and CEO of Off-White, Virgil Abloh. The ten shoes were individually broken down by Abloh, and then rebuilt with a different design and rearranged components.
Virgil Abloh (/ ˈ æ b l oÊŠ /; September 30, 1980 – November 28, 2021) was a Ghanaian-American fashion designer and entrepreneur. A trained architect, Abloh founded his own line of luxury streetwear clothing under the moniker Pyrex Vision in 2012, which he transformed into the Milan based fashion label Off-White in 2013.
In September 2017, luxury fashion brand Off-White and Nike collaborated on "The Ten" Nike Blazer. This shoe has a white upper, a white and tan midsole, and a black swoosh. [9] The following year, Nike teamed up with Off-White and Serena Williams to create the "Queen". This shoe has a wolf grey upper, while the heel and tongue are white.
In August 2019, Farfetch acquired New Guards Group, the parent organisation of Off-White designer label for $675million. [17] Immediately following the purchase, Farfetch's shares plunged by over 40 percent. [18] In November 2020, Farfetch entered into a joint partnership with Richemont and Alibaba. [19]
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