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Audience-centric approaches to studying fragmentation lend themselves to social network metrics and have been conceptualized as "audience networks." [20] [21] Audience-centric studies have demonstrated that popular outlets enjoy high levels of duplication with many smaller outlets, and that the audience for small outlets are not composed of ...
Since BLUF is audience-centric, salient points must be addressed clearly while taking into consideration the needs and background of the listener. A clearly defined purpose must be kept in mind when structuring a speech in BLUF format: simple and measurable enough for a decision to be made possible.
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
This approach to textual analysis focuses on the scope for negotiation and opposition on the part of the audience. This means that a "text"—be it a book, movie, or other creative work—is not simply passively accepted by the audience, but that the reader / viewer interprets the meanings of the text based on their individual cultural ...
Their approach is not media-centric in the sense of a one-sided approach to causality, but media-centered in the sense of a holistic understanding of the various intersecting social forces at work, allowing a particular perspective and emphasis on the role of the media in these processes. [28] [3]
User-centered design (UCD) or user-driven development (UDD) is a framework of processes in which usability goals, user characteristics, environment, tasks and workflow of a product, service or process are given extensive attention at each stage of the design process.
The phrase was coined by Marshall McLuhan. "The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter [1] in his Understanding Media: The Extensions of Man, published in 1964.
Audience design is a sociolinguistic model formulated by Herb Clark in 1982 and Gregory Murphy [1] and later elaborated by Allan Bell in 1984 [2] which proposes that linguistic style-shifting occurs primarily in response to a speaker's audience. According to this model, speakers adjust their speech primarily towards that of their audience in ...