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Audience-centric approaches to studying fragmentation lend themselves to social network metrics and have been conceptualized as "audience networks." [20] [21] Audience-centric studies have demonstrated that popular outlets enjoy high levels of duplication with many smaller outlets, and that the audience for small outlets are not composed of ...
Since BLUF is audience-centric, salient points must be addressed clearly while taking into consideration the needs and background of the listener. A clearly defined purpose must be kept in mind when structuring a speech in BLUF format: simple and measurable enough for a decision to be made possible.
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
This approach to textual analysis focuses on the scope for negotiation and opposition on the part of the audience. This means that a "text"—be it a book, movie, or other creative work—is not simply passively accepted by the audience, but that the reader / viewer interprets the meanings of the text based on their individual cultural ...
His approach, called the encoding/decoding model of communication, is a form of textual analysis that focuses on the scope of "negotiation" and "opposition" by the audience. This means that a "text"—be it a book, movie, or other creative work—is not simply passively accepted by the audience, but that the reader/viewer interprets the ...
Another technique used to conduct an audience analysis is the "bottom-up" approach. Leon de Stadler and Sarah van der Land [3] explore this type of approach in reference to a document produced by an organization that develops different kinds of interventions in the field of HIV/AIDS education.
In addition, cannabis use is on the rise, which is proving a distraction for the audience, and a growing number of young consumers are eschewing alcohol altogether. The bigger problem, though, is ...
Audience design is a sociolinguistic model formulated by Herb Clark in 1982 and Gregory Murphy [1] and later elaborated by Allan Bell in 1984 [2] which proposes that linguistic style-shifting occurs primarily in response to a speaker's audience. According to this model, speakers adjust their speech primarily towards that of their audience in ...