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The brand's final owner was Mondelēz International, which merged the brand with Maynards to create Maynards Bassetts in 2016. The company's best-known sweets, the Liquorice Allsorts, were created by accident in 1899 and in 1926 the Bertie Bassett mascot was created; Bertie continues to represent the product today.
The Bassett's company mascot is Bertie Bassett, a figure made up of liquorice allsorts, which has become a part of British popular culture. The character's origins lie with advertising copywriter Frank Regan, who used the sweets and some pipe-cleaners to construct what was the original version of Bertie. [ 2 ]
Maynards Bassetts is a UK brand of confectionery owned by Mondelez International, introduced in 2016. [1] The brand was created to merge its existing Maynards and Bassett's brands, which the company came to own following its purchase of Cadbury in 2010.
Nos. 12-3176, 12-3644 IN THE UNITED STATES COURT OF APPEALS FOR THE SECOND CIRCUIT CHRISTOPHER HEDGES, et al., Plaintiffs-Appellees, v. BARACK OBAMA, individually and as
The brand merged in 1990 with the Tottenham liquorice mill Bassett's, and Trebor as well as sweet manufacture of the three brands moved to Sheffield in 1991. By 2002 worldwide sales of Maynards Wine Gums were forty million pounds sterling per year.
Bassetts was the first business to sign a lease in Philadelphia's famous Reading Terminal Market, and today, the ice cream stand is the only remaining original tenant.
Common brands include Maynards, Bassett's, Haribo and Lion. The gums usually come in five shapes: kidney, crown, rhombus, circle and oblong, and are usually labelled with the name of a wine; for example, Maynards use port, sherry, champagne, burgundy and claret. Other manufacturers may prefer different names such as rioja, merlot or rum. [1]
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