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Media studies encompasses the academic investigation of the mass media from perspectives such as sociology, psychology, history, semiotics, and critical discourse analysis. [1] The purpose of media studies is to determine how media affects society.
In communication, media (sing. medium) are the outlets or tools used to store and deliver semantic information or contained subject matter, described as content. [1] [2] The term generally refers to components of the mass media communications industry, such as print media (), news media, photography, cinema, broadcasting (radio and television), digital media, and advertising. [3]
The history of communication technologies (media and appropriate inscription tools) have evolved in tandem with shifts in political and economic systems, and by extension, systems of power. Communication can range from very subtle processes of exchange to full conversations and mass communication.
Social media is a large contributor to the change from mass media to a new paradigm because through social media what is mass communication and what is interpersonal communication is confused. [39] Interpersonal/niche communication is an exchange of information and information in a specific genre.
Erik Barnouw, Tube of Plenty: The Evolution of American Television, Oxford University Press 1992; Rodger Streitmatter, Voices of Revolution: The Dissident Press in America, Paperback Edition, Columbia University Press 2001
In A Social History of the Media: From Gutenberg to the Internet, Asa Briggs and Peter Burke write that the early days of radio were considered "a glorious opportunity for the advertising man to spread his sales propaganda" because of "a countless audience, sympathetic, pleasure seeking, enthusiastic, curious, interested, approachable in the ...
Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media studies may draw on traditions from both the social sciences and the humanities, but it mostly draws from its core disciplines of mass communication , communication , communication sciences ...
Mass media and American politics covers the role of newspapers, magazines, radio, television, and social media from the colonial era to the present. Colonial and Revolutionary eras [ edit ]