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In 1979, executives at the newly formed Warner-American Express Satellite Entertainment Company felt teenagers were an overlooked and potentially lucrative audience, and hoped to develop a television format to target them. [2] MTV's original format was created by the executive Robert W. Pittman, later the president and CEO of MTV Networks. [3]
The primary variant of MTV's logo at the time had the "M" in yellow and the "TV" in red. However, unlike most television networks' logos at the time, the logo was constantly branded with different colors, patterns and images on a variety of station IDs. Examples include 1988's ID "Adam And Eve", where the "M" is an apple and the snake is the "TV".
MTV is an American cable television channel which was the first television channel dedicated to music, music industry and history in the United States upon its founding in 1981.
The influence of the MTV logo's chameleon-like look can be seen today. As a result of their association with MTV, Manhattan Design became highly sought after for all sorts of "hip" design projects, working with such notables as The B-52s , The Cars , Billy Idol , Duran Duran , R.E.M. , Sting , 10,000 Maniacs , Suzanne Vega , and others.
The '80s were a decade defined by major technological innovations, big hair, cult-classic movies and the start of many iconic companies, including AOL on May 24, 1985. Most basic supplies in the ...
VH1 (originally an initialism for Video Hits One) is an American basic cable television network that launched on January 1, 1985, and is currently owned by the MTV Entertainment Group unit of Paramount Global's networks division based in New York City.
From February 28 to March 31, 2020, MTV 80s was broadcast for one month as a themed alternative to its host channel, MTV Classic UK, but was not planned as a full-time replacement. From June 31, 2020, until October 5, 2020, VH1 Classic Europe broadcast a block of MTV 80s programming from midnight until midday as a test bed for what would ...
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