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Including the four authorized Friday, the FDA has authorized the sale of only 27 e-cigarette products. All other products have been tobacco flavored, which isn’t widely used by young people.
[346] They have partnered with a number of sports and music icons to promote their products. [357] Tobacco companies intensely market e-cigarettes to young people, [358] with industry strategies including cartoon characters and candy flavors. [359] Fruit flavored e-liquid is the most commonly marketed e-liquid flavor on social media. [360]
Juul Labs, Inc. (/ ˈ dʒ uː l /, stylized as JUUL Labs) is an American electronic cigarette company headquartered in San Francisco. [1] Its flagship product is the Juul electronic cigarette, which atomizes nicotine salts derived from tobacco supplied by one-time use cartridges. [8]
Electronic cigarettes are marketed to smoking and non-smoking men, women, and children as being safer than cigarettes. [1] In the 2010s, large tobacco businesses accelerated their marketing spending on vape products, [2] [3] similar to the strategies traditional cigarette companies used in the 1950s and 1960s.
The FDA said it authorized four menthol e-cigarettes from NJOY, the vaping brand recently acquired by tobacco giant Altria, which also makes Marlboro cigarettes. The decision lends new credibility ...
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The FDA is planning on banning the sale of e-liquid flavors at convenience stores and gas stations. [198] Tobacco, mint, and menthol flavors will still be allowed at convenience stores, gas stations, and other places where they are sold. [198] Fruity-type flavors can only be sold at places where adults shop, such as vape shops. [198]
The liquid within the chamber of an e-cigarette is heated to roughly 100-250 °C to create an aerosolized vapor. [4] This is thought to result in pyrolysis of the e-liquid and could also lead to decomposition of other liquid ingredients. [4] The aerosol (mist [5]) produced by an e-cigarette is commonly but inaccurately called vapor. [1]