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According to Coca-Cola's chief marketing officer, Sergio Zyman, Tab Clear was released at the same time, as an intentional "kamikaze" effort to create an unpopular beverage that was positioned as an analogue of Crystal Pepsi to "kill both in the process". The "born to die" strategy included using the poor-performing Tab brand rather than Coke ...
After PepsiCo's introduction of Crystal Pepsi in mid-1992, Coca-Cola decided to follow suit with its own clear cola, Tab Clear, at the end of the year. [5]In late December 1992, Coca-Cola Co. president Doug Ivester told a gathering of New York reporters that Tab Clear was being positioned as part of the "mainstream of diet soft drinks" and was "not a new-age beverage". [6]
Pepsi might be bringing back Crystal Pepsi, a popular drink from the 1990s. The clear-colored beverage, which tasted like regular Pepsi, debuted in 1992 in a couple test markets and rolled out ...
Coca-Cola Clear is a colorless variant of the soft drink Coca-Cola. Without the normal caramel ingredient, Coca-Cola Clear has none of the typical dark Coke color. The drink is lemon-flavored to compensate for the removed caramel. It was developed at Coca-Cola Asia Pacific and launched locally in Japan in June 2018. [1]
In the early 1900s, Koca Nola was a popular cola. It was a clear knockoff of Coca-Cola, and by 1918, it was fully extinct. ... Pepsi had the bright idea to sell clear cola in 1992, ...
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Clear colas were again produced during the clear craze of the early 1990s. Brands included Crystal Pepsi, Tab Clear, and 7 Up Ice Cola. Crystal Pepsi was repeatedly reintroduced in the 2010s. In Denmark, a popular clear cola was made by the Cooperative FDB in 1976.
The business was not doing well, so I developed the idea of a clear cola.” A view of Crystal Pepsi and a Crystal Pepsi signature cocktail at Billy's Sports Bar on August 1, 2017 in Bronx, New York.