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  2. Instrumental and value-rational action - Wikipedia

    en.wikipedia.org/wiki/Instrumental_and_value...

    II:76, 652 His prime example of instrumental action was the same as Weber's: widespread use of utilitarian means to satisfy individual ends. [6]: 51–5, 698 His prime example of value-rational action was institutionalised rituals found in all societies: culturally prescribed but eternally legitimate ends. [6]: 467, 675–9, 717 [7]

  3. Customer value proposition - Wikipedia

    en.wikipedia.org/wiki/Customer_value_proposition

    A customer value proposition is a promise of potential value that a business delivers to its customers and in essence is the reason why a customer would choose to engage with the business. It is concise statement that highlights the relevance of a product offering by explaining how it solves a problem or improves the customer's situation, the ...

  4. Introjection - Wikipedia

    en.wikipedia.org/wiki/Introjection

    In psychology, introjection (also known as identification or internalization) [1] is the unconscious adoption of the thoughts or personality traits of others. [2] It occurs as a normal part of development, such as a child taking on parental values and attitudes.

  5. Value proposition - Wikipedia

    en.wikipedia.org/wiki/Value_proposition

    In the paper, which was titled "a business is a value delivery system", the authors define value proposition as "a clear, simple statement of the benefits, both tangible and intangible, that the company will provide, along with the approximate price it will charge each customer segment for those benefits".

  6. Values-based innovation - Wikipedia

    en.wikipedia.org/wiki/Values-based_innovation

    Business anthropology and ethnographic methods can be used to empirically explore and analyse values and values-based cultural practice within and across organisations, or for different stakeholder groups. [25] [26] Values-based business modelling activities can facilitate the exploration and elaboration of values-based business model innovation.

  7. Unique selling proposition - Wikipedia

    en.wikipedia.org/wiki/Unique_selling_proposition

    The following are examples of Unique Selling Propositions. What is commonly considered a slogan is enhanced with a differentiating benefit of the product or service. [15] Typically, the uniqueness is delivered by a unique process, ingredient, or system that produces the benefit described. [citation needed] Anacin "Fast, incredibly fast relief."

  8. Business model canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  9. Minimum viable product - Wikipedia

    en.wikipedia.org/wiki/Minimum_viable_product

    The Business Model Canvas is used to map in the major components and activities for a company starting out. The minimum viable product can be designed by using selected components of the Business Model Canvas: Customers Customers on the Business Model Canvas denote to whom a value proposition is considered for. [23]