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  2. Advertising research - Wikipedia

    en.wikipedia.org/wiki/Advertising_research

    One example of this is a "dummy advertising vehicle test," in which a test Television Advertisement is shown with control ads in a controlled environment designed to simulate a commercial break on television. The test ad is embedded alongside either directly competitive advertising, or ads from non-competing product categories, depending on the ...

  3. Ad tracking - Wikipedia

    en.wikipedia.org/wiki/Ad_Tracking

    There are several tools to track online ads: banner ads, ppc ads, pop-up ads, and other types. Many online advertising companies such as Google offer their own ad tracking service (Google Analytics) in order to effectively use their service to generate a positive ROI. Third-party ad tracking services are commonly used by affiliate marketers.

  4. Microsoft Excel - Wikipedia

    en.wikipedia.org/wiki/Microsoft_Excel

    This format is very useful for shrinking large Excel files as is often the case when doing data analysis. Excel Macro-enabled Template .xltm: A template document that forms a basis for actual workbooks, with macro support. The replacement for the old .xlt format. Excel Add-in .xlam: Excel add-in to add extra functionality and tools.

  5. Visual Basic for Applications - Wikipedia

    en.wikipedia.org/wiki/Visual_Basic_for_Applications

    As an example, VBA code written in Microsoft Access can establish references to the Excel, Word and Outlook libraries; this allows creating an application that – for instance – runs a query in Access, exports the results to Excel and analyzes them, and then formats the output as tables in a Word document or sends them as an Outlook email.

  6. Microsoft Office XML formats - Wikipedia

    en.wikipedia.org/wiki/Microsoft_Office_XML_formats

    Besides differences in the schema, there are several other differences between the earlier Office XML schema formats and Office Open XML. Whereas the data in Office Open XML documents is stored in multiple parts and compressed in a ZIP file conforming to the Open Packaging Conventions, Microsoft Office XML formats are stored as plain single monolithic XML files (making them quite large ...

  7. Pivot table - Wikipedia

    en.wikipedia.org/wiki/Pivot_table

    Excel pivot tables include the feature to directly query an online analytical processing (OLAP) server for retrieving data instead of getting the data from an Excel spreadsheet. On this configuration, a pivot table is a simple client of an OLAP server.

  8. JasperReports - Wikipedia

    en.wikipedia.org/wiki/JasperReports

    JasperReports reports are defined in an XML file format, called JRXML, [2] which can be hand-coded, generated, or designed using a tool. The file format is defined by a document type definition or XML schema for newer versions, providing limited interoperability. [19] [2] JRXML files have the filename extension .jrxml.

  9. Data Analysis Expressions - Wikipedia

    en.wikipedia.org/wiki/Data_Analysis_eXpressions

    Data Analysis Expressions (DAX) is the native formula and query language for Microsoft PowerPivot, Power BI Desktop and SQL Server Analysis Services (SSAS) Tabular models. DAX includes some of the functions that are used in Excel formulas with additional functions that are designed to work with relational data and perform dynamic aggregation.

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