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  2. Keyword advertising - Wikipedia

    en.wikipedia.org/wiki/Keyword_advertising

    Keyword advertising is a form of online advertising in which an advertiser pays to have an advertisement appear in the results listing when a person uses a particular phrase to search the Web, typically by employing a search engine. The particular phrase is composed of one or more key terms that are linked to one or more advertisements.

  3. Advertising slogan - Wikipedia

    en.wikipedia.org/wiki/Advertising_slogan

    Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation and increase memorability. [3] Slogans often unify diverse corporate advertising pieces across different mediums. [2] Slogans may be accompanied by logos, brand names, or musical jingles. [4]

  4. List of marketing terms - Wikipedia

    en.wikipedia.org/wiki/List_of_marketing_terms

    Business-to-government; Cause marketing; Copy testing; Cost per conversion; Customer lifetime value; Customer relationship management; Decision making unit; Disintermediation; Double jeopardy (marketing) Double loop marketing; Emotional branding; Engagement (marketing) Facelift (product) Fallacy of quoting out of context; Fine print; Flighting ...

  5. Search advertising - Wikipedia

    en.wikipedia.org/wiki/Search_advertising

    For example, "used book" may be a popular keyword but may have low profit potential and the advertiser bids will reflect that. Search engines build indexes of Web pages using a Web crawler . When the publisher of a Web page arranges with a search engine firm to have ads served up on that page, the search engine applies their indexing technology ...

  6. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    Some examples are: Facebook's "Sponsored Stories", [43] LinkedIn's "Sponsored Updates", [44] and Twitter's "Promoted Tweets". [45] This display ads format falls into its own category because unlike banner ads which are quite distinguishable, News Feed Ads' format blends well into non-paid news updates.

  7. List of generic and genericized trademarks - Wikipedia

    en.wikipedia.org/wiki/List_of_generic_and...

    Unlike the names in the list above, these names are still widely known by the public as brand names, and are not used by competitors. Scholars disagree as to whether the use of a recognized trademark name for similar products can truly be called "generic", or if it is instead a form of synecdoche .

  8. AOL Mail

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    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  9. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Short-Tail Keywords — most commonly searched keywords and the conversion rate is between 15-20%. They do not contain any specific details and have fewer word counts (1-2 words). They get high search traffic but have a lower conversion rate. For example: "Buy shoes" is a short tail keyword. Long-Tail Keywords — conversion rate is between 70-80%.