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The sunglasses were redesigned with a metal frame in 1939 and promoted by Bausch & Lomb as the Ray-Ban Aviator. [12] According to the BBC , the glasses used "Kalichrome lenses designed to sharpen details and minimise haze by filtering out blue light, making them ideal for misty conditions."
In addition to licensing prescription and non-prescription sunglasses frames for many luxury and designer brands including Chanel, Prada, Giorgio Armani, Burberry, Versace, Dolce and Gabbana, Michael Kors, Coach, Miu Miu and Tory Burch, [8] the Italian corporation further outright owns and manufactures Ray-Ban, Persol, Oliver Peoples, and Oakley.
The Italian eyewear firm pulled Ray-Ban across all of the United States in order to re-engineer the product and markup Ray-Ban as a premium sunglasses brand, pushing for a global expansion afterwards; Luxottica additionally pushed Ray-Ban into far Eastern markets to diversify the brand's appeal beyond the Western World. [26]
With a comparable value of $395, shoppers save 65% buying this sweater in cherry wine or charcoal shades at Nordstrom Rack. ... Ray-Ban 60mm Navigator Sunglasses. Price: $99.97.
1950s singer Buddy Holly helped popularise Wayfarers. Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly, Roy Orbison and James Dean, Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements.
Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.