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Savage X Fenty is a joint venture between Rihanna and TechStyle Fashion Group. [5] Starting as an online-only brand, the entire pre-launch marketing occurred on Rihanna’s Instagram account. [6] The website launched on May 11, 2018, along with a pop-up shop in Brooklyn, New York, which was open the first two days the brand launched. [7]
In March 2020, Fast Company named Savage x Fenty one of the 10 most innovative style companies of 2020, alongside brands such as Madewell and Levi Strauss & Co. [38] In October 2020, Savage x Fenty launched the brand’s first menswear collection with Christian Combs, which debuted at the 2020 Fashion Show during New York Fashion Week.
In June 2023, she became a board member and chief executive officer of Savage X Fenty, replacing founder Rihanna. [ 3 ] [ 6 ] On August 14, 2024, she was named the new CEO of Victoria's Secret. [ 7 ]
On Wednesday, America’s largest seller of lingerie announced it had hired Hillary Super—the CEO of Savage X Fenty, the singer-songwriter's body-positive lingerie brand—to be its new CEO ...
The idea came while Rihanna and Savage X Fenty chief design officer Adam Selman were chatting about the fashion industry at large, gossiping about who’s doing what and to what degree of success ...
Rihanna has a vision for a new Savage X Fenty Fashion Show.. At the Thursday, Oct. 10, preview of her lingerie brand's new Lavish Lace Collection, the singer and entrepreneur, 36, teased the ...
Fenty (stylised as FEИTY) was a fashion brand of ready-to-wear founded by Rihanna under the luxury fashion group LVMH (Louis Vuitton Moët Hennessy). Fenty was launched in May 2019. [ 1 ] The fashion label made Rihanna the first woman and also the first person of colour to head a luxury brand for the LVMH group. [ 2 ]
Stars Are Obsessed With Rihanna’s Savage x Fenty Lingerie Line . Read article “It was important to me to push the boundaries, but also create a line that women can see themselves in,” the ...