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The Royale brand is represented by the Royale Kittens, two white Persian kittens meant to represent the softness of Royale products. [1] Royale’s longest running television ad campaign ran from 1973 to 1984, and featured the Royale Kittens playing on a white shag rug and unwinding rolls of bathroom tissue.
In 2019, Irving opened a new tissue mill and converting facility in Macon, Georgia. This facility uses the through air dried paper technology to produce bathroom tissue and paper towels. [2] Currently, Irving Tissue manufactures products under the Majesta and Royale brands in Canada and the Scotties brand in the United States. [1]
Clearwater Paper was the first North American solid bleached sulfate manufacturer to offer FSC certification across its product lines. [ 25 ] Clearwater Paper also produces NuVo, a paper cup product with up to 35% post-consumer fiber content, and ReMagine, a folding carton and blister pack product available in grades with 10% or 30% post ...
The American Forest and Paper Association, the trade group representing paper manufacturers, expressed concerns about the impact that the port strike could have on its members.
Scott Paper was founded in 1879 in Philadelphia by brothers E. Irvin Scott and Clarence Scott, and is often credited as being the first to market toilet paper sold on a roll. They began marketing paper towels in 1907, and paper tissues in the 1930s. [3] In 1927, Scott purchased a Nova Scotian pulp mill, and thus began a long series of acquisitions.
While most paper towels were being marketed promoting their strength or softness, P&G found consumers primarily preferred absorbency. With this new idea for marketing, Bounty replaced Charmin towels in 1965, and introduced a new 2-ply towel which was thicker, softer, and more absorbent than anything else on the market.
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