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  2. Performance-based advertising - Wikipedia

    en.wikipedia.org/wiki/Performance-based_advertising

    Performance Marketing, also known as pay for performance advertising, is a form of advertising in which the purchaser pays only when there are measurable results. Its objective is to drive a specific action, and advertisers only pay when that action, such as an acquisition or sale, is completed.

  3. Pay for performance advertising - Wikipedia

    en.wikipedia.org/.../Pay_for_performance_advertising

    Pay for performance advertising (P4P) is a term used in Internet marketing to define a pricing model whereby a marketing or advertising agency will receive a payment or bonus from an advertiser for 'performance'. This may be in the form of each new lead or new customer obtained for the advertiser through the agency's online marketing efforts or ...

  4. Pay driver - Wikipedia

    en.wikipedia.org/wiki/Pay_driver

    A pay driver is a driver for a professional auto racing team who, instead of being paid by the owner of their car, drives for free and brings with them either personal sponsorship or personal or family funding to finance the team's operations. This may be done to gain on-track experience or to live the lifestyle of a driver in a particular ...

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  6. Incentive program - Wikipedia

    en.wikipedia.org/wiki/Incentive_program

    An incentive program is a formal scheme used to promote or encourage specific actions or behavior by a specific group of people during a defined period of time. Incentive programs are particularly used in business management to motivate employees and in sales to attract and retain customers.

  7. Pay per sale - Wikipedia

    en.wikipedia.org/wiki/Pay_per_sale

    Pay-per-Sale Search Engine Marketing is a variant of pay-per-sale, whereby the traffic source is largely search engine traffic, such as that from Google's AdWords "pay-per-click" system. The business model means that merchants no longer bear the cost of " pay-per-click "; instead, the " pay-per-sale " provider takes on the risk of conversion.

  8. Bob campaign - Wikipedia

    en.wikipedia.org/wiki/Bob_campaign

    The Bob campaign aims to raise awareness of the dangers of drink-driving; drivers with high blood alcohol content are at increased risk of car accidents, highway injuries and vehicular deaths. Alongside the general information that is offered during the campaign, there is an increased police surveillance, especially during the weeks running up ...

  9. List of professional driver types - Wikipedia

    en.wikipedia.org/wiki/List_of_professional...

    A professional driver is someone who is paid to drive a vehicle. Types of professional driver. Bus driver; Chauffeur; Delivery (commerce)

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