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Baja Fresh is an American chain of fast-casual Tex Mex restaurants founded in Newbury Park, California, in 1990 and headquartered in Scottsdale, Arizona. It is owned by Canadian franchisor MTY Food Group. [1] The chain emphasizes fresh ingredients, each restaurant featuring a self-serve salsa bar.
In 2007, CKE Restaurants sold La Salsa to Baja Fresh for an undisclosed amount. [ 12 ] [ 13 ] At the time of the sale, La Salsa had over 100 locations in approximately a dozen states. In September 2016, it was announced that Baja Fresh's parent, BF Acquisition Holdings, was sold to MTY Food Group for $27 million. [ 1 ]
A restaurant at John Wayne Airport was opened soon thereafter, called Javi's. [2] In 2012, Sosa opened a restaurant in Las Vegas, Nevada at the Aria Resort & Casino. The restaurant opening was overseen by Omar Sosa, Sosa's son. To open the restaurant, the Sosa's brought staff from their California restaurants to assist with training the staff. [2]
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Rubio's previously went by the names “Rubio’s Baja Grill” and “Rubio’s Fresh Mexican Grill.” It took on its current iteration, Rubio's Coastal Grill, in 2015.
Gen Korean BBQ is an American chain of all-you-can-eat Korean barbecue restaurants mainly concentrated around the Western U.S. [2] It opened in 2011, and has since grown to 43 locations as of 2024. [ 3 ]
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After taking in our list of 101 best West Coast experiences, Times readers make the case for destinations we left out, from a country road in Malibu to a remote beach town on a Canadian island.
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