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Distributional data analysis is a branch of nonparametric statistics that is related to functional data analysis.It is concerned with random objects that are probability distributions, i.e., the statistical analysis of samples of random distributions where each atom of a sample is a distribution.
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
Business analytics (BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods .
An example of the application of Bayesian decision theory for promotional purposes could be the use of a test sample in order to assess the effectiveness of a promotion prior to a full scale rollout. By combining prior subjective data about the occurrence of possible events with experimental empirical evidence gained through a test market, the ...
It is a term used in online business, mass media, micro-finance (Grameen Bank, for example), user-driven innovation (Eric von Hippel), knowledge management, and social network mechanisms (e.g. crowdsourcing, crowdcasting, peer-to-peer), economic models, marketing (viral marketing), and IT Security threat hunting within a SOC (Information ...
Thomas Davenport, professor of information technology and management at Babson College argues that business intelligence should be divided into querying, reporting, Online analytical processing (OLAP), an "alerts" tool, and business analytics. In this definition, business analytics is the subset of BI focusing on statistics, prediction, and ...
Two statistical models are nested if the first model can be transformed into the second model by imposing constraints on the parameters of the first model. As an example, the set of all Gaussian distributions has, nested within it, the set of zero-mean Gaussian distributions: we constrain the mean in the set of all Gaussian distributions to get ...
For example, the choice of which car a person buys is statistically related to the person's income and age as well as to price, fuel efficiency, size, and other attributes of each available car. The models estimate the probability that a person chooses a particular alternative.
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