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  2. Resource-based view - Wikipedia

    en.wikipedia.org/wiki/Resource-based_view

    The resource-based view is interdisciplinary in that it was developed within the disciplines of economics, ethics, law, management, marketing, supply chain management and general business. [10] RBV focuses attention on an organisation's internal resources as a means of organising processes and obtaining a competitive advantage.

  3. Uppsala model - Wikipedia

    en.wikipedia.org/wiki/Uppsala_model

    The Uppsala model is grounded in two key economic theories: behavioral theory and resource-based theory. The model relies on the concept of empirical knowledge, which posits that a company's behavior during the internationalization process is largely shaped by the practical knowledge it possesses.

  4. Networks in marketing - Wikipedia

    en.wikipedia.org/wiki/Networks_in_marketing

    In 1736, Leonhard Euler created graph theory. [6] Graph theory paved the way for network models such as Barabási-Albert's scale-free networks, chance networks such as Paul Erdös and Alfréd Rényi, ErdÅ‘s–Rényi model, which applies to random graph theory, and Watts & Strogatz Small-world network, all of which can be adapted to be representative of strategies and or relationships in the ...

  5. Porter's generic strategies - Wikipedia

    en.wikipedia.org/wiki/Porter's_generic_strategies

    This model suggests that customers buy products or services from an organization to have access to its unique knowledge. The advantage is static, rather than dynamic, because the purchase is a one-time event. The unlimited resources model utilizes competitors by practicing a differentiation strategy. An organization with greater resources can ...

  6. Business model canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The business model canvas is a strategic management template that is used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  7. Service-dominant logic - Wikipedia

    en.wikipedia.org/wiki/Service-dominant_logic

    It sets the stage for thinking about the mechanics and the networked nature of value co-creation, as well as the process through which the resources for service provision are created or emerge, the patterns of resource integration and the availability of resources from various market-facing, public, and private sources.

  8. Strategic fit - Wikipedia

    en.wikipedia.org/wiki/Strategic_fit

    The differential efficiency theory states that the acquiring firm will be able to increase its efficiency in the areas where the acquired firm is superior. In addition, the theory argues that M&A transactions give the acquiring firm the possibility of achieving positive synergy effects meaning that the two merged companies are worth more ...

  9. Distribution (marketing) - Wikipedia

    en.wikipedia.org/wiki/Distribution_(marketing)

    Distribution of products takes place through a marketing channel, also known as a distribution channel. A marketing channel is the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer.