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A brand ambassador (sometimes also called a corporate ambassador) is a person paid by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. [1]
The responsibilities of the promotional model depend on the particular marketing campaign being carried out, and may include: increasing product awareness, providing product information, creating an association in the consumer's mind between the product or brand and a particular idea, and handing items to consumers, such as a sample of the ...
The spokesperson in such cases is the lead scientist of the collaboration, not a public speaker. [2] Each collaboration chooses the roles and responsibilities of the spokesperson for internal purposes, but typically spokespeople also have defined roles for liaising with the host laboratory and/or funding agencies.
On June 23, 2022, Teens in Times was announced as Louis Vuitton's new global brand ambassador and was invited to promote the LV Spring Summer ’23 Men's Collection Show in Paris. [ 48 ] In November 2023, "Designer Pharrell Williams unveiled his pre-fall 2024 men’s collection to about 1,200 guests" including "Generation Z favourites - Chinese ...
Dilraba is considered one of the most in-demand brand ambassadors in China due to numerous endorsement deals ranging from food and beverage, [41] [42] basic commodities, [43] beauty and retail products, [44] [45] to mobile applications [46] and technological products.
Actor Bae Yong-joon was the primary spokesperson in Korea and appeared in a variety of advertisements. Kim Hyun-joong of SS501 has since 2010 been the official model for the brand, together with Seohyun of Girls’ Generation. Kim is the official international ambassador of the brand while Seohyun is the nationwide ambassador.
Zendaya was the global women's ambassador for the spring of 2019. She also designed a Tommy x Zendaya capsule collection. [56] William Chan was the global brand spokesperson for menswear in 2021. [57] In 2024, Léna Situations became the new Tommy Hilfiger ambassador. [58] The Tommy Hilfiger F1 Academy car
In March 2023, Deeyeo (a famous China brand that specializes in disposable hygiene products) announced Gong as its brand spokesperson. [76] In the same month Gong was promoted to brand spokesperson for L'Oréal Paris. [77] In April, a global online luxury fashion retailer NET-A -PORTER announced Gong as its brand ambassador. [78]