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  2. Marketing research process - Wikipedia

    en.wikipedia.org/wiki/Marketing_research_process

    This process is guided by discussions with management and industry experts, case studies and simulations, analysis of secondary data, qualitative research and pragmatic considerations. [2] The third step involves the formulation of the research design which is the framework or blueprint for conducting the marketing research project. It details ...

  3. Methodology - Wikipedia

    en.wikipedia.org/wiki/Methodology

    For qualitative research, the sample size is usually rather small, while quantitative research tends to focus on big groups and collecting a lot of data. After the collection, the data needs to be analyzed and interpreted to arrive at interesting conclusions that pertain directly to the research question.

  4. Research - Wikipedia

    en.wikipedia.org/wiki/Research

    The research room at the New York Public Library, an example of secondary research in progress Maurice Hilleman, a 20th century vaccinologist credited with saving more lives than any other scientist of his era [37] The goal of the research process is to produce new knowledge or deepen understanding of a topic or issue.

  5. Research question - Wikipedia

    en.wikipedia.org/wiki/Research_question

    Continuing the research process, the investigator then carries out the research necessary to answer the research question, whether this involves reading secondary sources over a few days for an undergraduate term paper or carrying out primary research over years for a major project. When the research is complete and the researcher knows the ...

  6. Program evaluation - Wikipedia

    en.wikipedia.org/wiki/Program_evaluation

    Logic Models have 5 major components: Resources or Inputs, Activities, Outputs, Short-term outcomes, and Long-term outcomes [15] Creating a logic model helps articulate the problem, the resources and capacity that are currently being used to address the problem, and the measurable outcomes from the program. Looking at the different components ...

  7. Social research - Wikipedia

    en.wikipedia.org/wiki/Social_research

    A sample thus forms a manageable subset of a population. In positivist research, statistics derived from a sample are analysed in order to draw inferences regarding the population as a whole. The process of collecting information from a sample is referred to as sampling.

  8. Design of experiments - Wikipedia

    en.wikipedia.org/wiki/Design_of_experiments

    Main concerns in experimental design include the establishment of validity, reliability, and replicability. For example, these concerns can be partially addressed by carefully choosing the independent variable, reducing the risk of measurement error, and ensuring that the documentation of the method is sufficiently detailed.

  9. Participatory action research - Wikipedia

    en.wikipedia.org/wiki/Participatory_action_research

    Action research in the workplace took its initial inspiration from Lewin's work on organizational development (and Dewey's emphasis on learning from experience). Lewin's seminal contribution involves a flexible, scientific approach to planned change that proceeds through a spiral of steps, each of which is composed of 'a circle of planning, action, and fact-finding about the result of the ...