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Inspired by market research that suggested only 4% of women describe themselves as beautiful (up from 2% in 2004), and around 54% believe that when it comes to how they look, they are their own worst beauty critic, Unilever's Dove brand has been conducting a marketing campaign called Dove Campaign for Real Beauty that aims to celebrate women's natural beauty since 2005. [2]
In April 2013, a video titled Dove Real Beauty Sketches was released as part of the campaign, created by Hugo Veiga. It went viral, attracting strong reactions from the public and media. [5] In the video, several women describe themselves to a forensic sketch artist who cannot see his subjects. The same women are then described by strangers ...
The video fades to the statement, "No wonder our perception of beauty is distorted." The film ends with an invitation to take part in the "Dove Real Beauty Workshops," the logo for the Dove Self-Esteem Fund, and, in some versions, the website address of Unilever-Dove's Campaign For Real Beauty, for which the film was originally produced.
A new Dove experiment reveals the true power behind feeling beautiful, and it's captured in a new short film called Dove: Patches. The "Today" show has more. 'They invited 10 women to wear a patch ...
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In 2008 Greenpeace made a spoof based on the piece titled "Dove Onslaught(er)". Greenpeace was criticizing Unilever for using palm oil in its products because of the environmental impacts from palm oil plantations. The video was a part of a campaign against Dove. As of December 2013 the parody has over 2 million total views. [1] [2]
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In September 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Project in 2006, by Geyner Andres Gaona and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which, like Dove, is produced by Unilever.