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Aric Rindfleisch and Matt O'Hern define customer co-creation in digital marketing as "a collaborative NPD (new product development) activity in which customers actively contribute and/or select the content of a new product offering" and state that, like all NPD processes, it consists of two steps, namely contribution (of content) and selection (of the best contributions).
An 1880 penny-farthing (left), and a 1886 Rover safety bicycle with gearing. In business theory, disruptive innovation is innovation that creates a new market and value network or enters at the bottom of an existing market and eventually displaces established market-leading firms, products, and alliances. [1]
Gojek was started by Nadiem Makarim in 2010 as a call center and 20 ojeks (motorcycle taxi) to arrange transportation and courier deliveries. [15] In 2015, Gojek started an app which boosted the orders from 3,000 to 10,000 orders per day, and expanded the services including food delivery, ticket sales, etc. [15] In 2017, Gojek become Indonesia's first unicorn startup, with orders up to 300,000 ...
Experiments on co-production on public services have been launched in many countries, from Denmark to Malaysia, the UK and the US. [8]The term 'co-production' was originally coined in the late 1970s by Elinor Ostrom and colleagues at Indiana University to explain why neighbourhood crime rates went up in Chicago when the city's police officers retreated from the street into cars.
Digital transformation plays a crucial role in alleviating the adverse effects of simultaneous and interconnected challenges, while also strengthening the resilience and adaptability of both organizations and supply chains. Represented by the TOP framework, digital transformation acts as a catalyst for generating and leveraging benefits.
CATL was founded in Ningde, which is reflected in its Chinese name ('Ningde era'). The company started as a spin-off of Amperex Technology Limited (ATL), a previous business founded by Robin Zeng in 1999. ATL initially manufactured lithium-polymer batteries based on licensed technology but later developed more reliable battery designs themselves.
Co-promotion is a marketing practice that allows two or more companies to combine their sales force in order to promote a product under the same brand name and price with a single marketing strategy. [1] It is considered as one of the two major forms of joint marketing (Kalb 1988). Co-marketing is the other form and these terms are often ...
A chief digital officer (CDO) or a chief digital information officer (CDIO) is an individual who helps a company, a government organization or a city drive growth by converting traditional "analog" businesses to digital ones using the potential of modern online technologies and data (i.e., digital transformation), [1] and at times oversees operations in the rapidly changing digital sectors ...