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AGB Nielsen was created by the merger of the Audits of Great Britain-Philippines (established in 1999) and Nielsen Media Research (established in 1992) in 2005 as a subsidiary of AGB Nielsen Media Research, a joint venture formed by the AGB Group & the TAM business of The Nielsen Company in March 2005. [16]
The AGB Nielsen Philippine TV ratings controversy was a legal dispute involving AGB Nielsen Philippines, GMA Network, Inc., and ABS-CBN Corporation over an alleged television ratings breach in the Western Visayas cities of Bacolod and Iloilo. The controversy began in the final quarter of 2007 and continued into 2008.
The following is a list of Philippine television ratings for 2009 coming from AGB Nielsen Philippines (AGB) and Taylor Nelson Sofres (TNS). For AGB Nielsen, Mega Manila accounts for about 48% of total TV households in urban Philippines. The Mega Manila and Luzon markets combined account for about 67% of the total TV households in urban Philippines.
Nielsen’s decades-old track record of measuring the TV business was dealt a serious blow Wednesday after an industry organization decided to suspend its backing of the company’s national ...
Nielsen will let the media outlets it tabulates add their own audience data to its ratings calculations, a move that the measurement giant sees as an inevitable one in the age of streaming but ...
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings , an audience measurement system of television viewership that for years has been the deciding ...
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In 1996, D&B divided the company into two separate companies: Nielsen Media Research, which was responsible for TV ratings, and AC Nielsen, which was responsible for consumer shopping trends and box-office data. [24] In 1999, Nielsen Media Research was acquired by the Dutch publishing company VNU (Verenigde Nederlandse Uitgeverijen). [25]