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Direct Line is an insurance company based in Bromley, England. Founded in 1985, as the country's first direct car insurance company, it has since expanded to offer a range of general insurance products. Its policies are underwritten by the regulated subsidiary UK Insurance Limited, and it is owned by the Direct Line Group.
Shares of Direct Line Insurance surged by over 36% in early trading on 28 November 2024 after the company rejected a £3.28 billion ($4.16 billion) takeover offer from rival Aviva, stating the offer "substantially undervalued" the company. Despite the surge, Direct Line's stock remained below the proposed offer price of 250 pence per share.
In 2017, she left Prudential to join the Direct Line Group (DLG) as chief financial officer. At the time, she was the only woman on the executive committee of DLG. [4] In May 2019, James succeeded Paul Geddes as CEO of DLG. [5] In January 2023, she stepped down and was succeeded by the chief commercial officer Jonathan Greenwood as acting chief ...
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Privilege is a division of the Direct Line Group founded in 1994 that specialises in selling insurance over the phone and internet.. Privilege insurance, based in Bromley, is underwritten by UK Insurance Limited and currently sells home insurance, car insurance and car breakdown cover.
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The company also launched its first e commerce facility, enabling online car and home insurance quotes. In 2000, it acquired the Churchill.com domain name for online activity, and acquired NIG in February 2000, after announcing their intentions to acquire it in December 1999. [2] In February 2002, Churchill bought Prudential's insurance business.
Sir Peter John Wood CBE (born 6 November 1946, in Surrey) is an English entrepreneur, most notable as the founder of the Direct Line and esure insurance companies. [1] Wood was appointed Commander of the Order of the British Empire (CBE) in the 1996 New Year Honours for services to the insurance industry, and knighted in the 2016 Birthday Honours for services to UK industry and philanthropy.