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Michigan Wolverines logo and the jumpman logo at the Nike flagship store on the Magnificent Mile in Chicago during the week before the opening game for the 2016 Michigan Wolverines football team In 1997, Air Jordan selected the first Jordan Brand sponsored schools: Cincinnati Bearcats , St. John's Red Storm , and North Carolina A&T Aggies [ 12 ]
The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [1] [2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). [3]
As the brand celebrates its 50th anniversary, a look at how Nike cemented its legacy on and off the court and field, with TV and film key to generations of fans.
The 60-second ad was Nike’s first Super Bowl commercial since 1998, so it’s a really big deal that the iconic brand chose to end its nearly 30-year Super Bowl hiatus highlighting women in ...
"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and football in the ...
A single image of one of Nike’s American track & field uniforms, modeled on mannequins, set off a wave of online criticism that the company and its athletes are now working to contain.
The Nike Sport Research Lab is a research and development institute located in Beaverton in the U.S. state of Oregon. Opened in 1980, the lab is owned by American apparel and footwear maker Nike. [1] Commercials for the facility have featured famous NBA and PGA athletes talking positively about the products and the research behind them.
Nike shared a sneak peek of its track and field uniforms for the 2024 Paris Olympics and women athletes were less than impressed by one of the designs.