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1983 – introduction of new technology, known as the NR mechanism, which kept the bags closed in an upside-down position. 1986 – set-up of a new manufacturing unit at Nagpur and introduction of a padded handle on the bags. 1989 – the company introduced a new brand by the name Alfa. The dual-action lock was introduced in the bags.
A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. [1] The term for this type of alternative name is fictitious business name. [1] Registering the fictitious name with a relevant government body is often required.
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The business model canvas is a strategic management template that is used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
In 2004, Romero thought of an idea to change the outside of a handbag, without physically changing the bag itself. She created a prototype by taking apart her own bag and revamping it using super glue and scrap fabric. [2] The name of the company came from Michelle's nickname, Miche (pronounced MEE-chee), which her mother-in-law calls her. [3]
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