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Channel expansion theory (CET) states that individual experience serves as an important role in determining the level of richness perception and development towards certain media tools. It is a theory of communication media perception that incorporates experiential factors to explain and predict user perceptions of a given media channel. The ...
Lasswell assigns each question to its own field of inquiry within the discipline of communication studies, corresponding to control analysis, content analysis, media analysis, audience analysis, and effect analysis. [7] Because of the centrality of its five questions, it is sometimes referred to as the 5W model of communication. [15]
For example, imagine that an oppositional TV channel produced a news story about some flaws in the ObamaCare. According to the original model, a reader can fully share the text's code and accept its meaning, or reject it and bring an alternative frame of it.
Gatekeeping is a process by which information is filtered to the public by the media. According to Pamela Shoemaker and Tim Vos, gatekeeping is the "process of culling and crafting countless bits of information into the limited number of messages that reach people every day, and it is the center of the media's role in modern public life.
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and media effects are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior. [74] Whether it is written, televised, or spoken, mass media reaches a large audience.
Agenda-setting theory was formally developed by Maxwell McCombs and Donald Lewis Shaw in a study on the 1968 presidential election deemed "the Chapel Hill study". McCombs and Shaw demonstrated a strong correlation between one hundred Chapel Hill residents' thought on what was the most important election issue and what the local news media reported was the most important issue.
Medium theory can be divided into microlevel and macrolevel issues. Microlevel medium theory explores the consequences of the choice of one medium over another in a particular situation, such as in initiating or ending a personal relationship, applying for a job, commanding troops, or interacting with one’s children.
The term is also significant in television studies, the academic analysis of the medium. Media scholar Raymond Williams is responsible for first using the term in this sense. He emphasized that flow is "the defining characteristic of broadcasting, simultaneously as a technology and as a cultural form."