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2. Promotional merchandise - Wikipedia

   en.wikipedia.org/wiki/Promotional_merchandise

   The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there was no organized industry for the creation and distribution of promotional items until later in the 19th century.

3. Sales promotion - Wikipedia

   en.wikipedia.org/wiki/Sales_promotion

   Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...

4. Promotional apparel - Wikipedia

   en.wikipedia.org/wiki/Promotional_apparel

   The industry of promotional products has evolved quite a bit to meet the needs of both the producer and seller of the promotional items. Two major organizations play a substantial role within the industry. One organization is the Promotional Products Association International (PPAI), which was founded in 1904 as a method used to address issues ...

5. Tchotchke - Wikipedia

   en.wikipedia.org/wiki/Tchotchke

   Tchotchke. A cabinet of tchotchkes and memorabilia behind the counter at Shopsin's in the Essex Street Market in New York City. A tchotchke (/ ˈtʃɒtʃkə / CHOTCH-kə, / ˈtʃɒtʃkiː / CHOTCH-kee) [1][2][3][4][5] is a small bric-à-brac or miscellaneous item. The word has long been used by Jewish-Americans and in the regional speech of New ...

6. Promotional mix - Wikipedia

   en.wikipedia.org/wiki/Promotional_mix

   Promotional mix. In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. [1][2][3][4][5] It has been identified as a subset of the marketing mix. [1] It is believed that there is an optimal way of allocating budgets for the different elements within the promotional mix to ...

7. Advertising Specialty Institute - Wikipedia

   en.wikipedia.org/wiki/Advertising_Specialty...

   The Advertising Specialty Institute (ASI) is a for-profit organization serving the advertising specialty industry, (which mainly creates and distributes promotional products). [1] Members of ASI include both manufacturers and suppliers of promotional merchandise as well as promotional product distributors. ASI's main business is organizing and ...