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Air Jordan is a line of basketball and sportswear shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
After the success of the shoes, Abloh and Nike decided to end the collaboration in December 2018. [18] The shoes were reviewed by many, and were claimed to be the "Collaboration of the decade". [4] The shoes have been resold for higher amounts than the original prices, with the Air Jordan 1 being sold for more than ten times the original price.
To mark the occasion, Packers star wide receiver Davante Adams broke out a special pair of cleats. During the game, fans got to see Davante Adams rocking a pair of customized Dior 1 Air Jordan cleats.
Skyhoot Plus Low – worn by Kareem Abdul-Jabbar (2007) adiZero Rose – worn by Derrick Rose (2009) TS Commander LIte "Skeleton" – worn by Tim Duncan (2009) adiZero Rose 1.5 – worn by Derrick Rose (2010) Superbeast – worn by Dwight Howard (2010) Dame line – worn by Damian Lillard (2014–present) Harden line – worn by James Harden ...
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