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The station has always been a CBS affiliate, but carried some ABC shows until WPDE-TV (channel 15) signed-on in 1980. The Shotts sold most of their media holdings in 1984, with their two remaining television stations, WBTW and KIMT in Mason City, Iowa , going to Spartanburg -based Spartan Radiocasting Corporation (later Spartan Communications ...
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WPDE-TV (channel 15) is a television station licensed to Florence, South Carolina, United States, serving the Pee Dee and Grand Strand regions of South Carolina and affiliated with ABC and The CW. It is owned by Sinclair Broadcast Group , which also operates Dabl affiliate WWMB (channel 21, also licensed to Florence) under a shared services ...
In 1996, WWMB began airing the market's first prime time news on weeknights. Produced by WPDE, the show aired for thirty minutes and was originally called NewsChannel 15 at 10 on TV 21. It was initially anchored by Steve Hawley until late-1996 when he left the station. The program was then alternately hosted by Dave Gilbert and Tiffany Cochran.
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It is owned by Gray Media alongside low-power Telemundo affiliate WXIV-LD (channel 14). The two stations share studios on Frontage Road East (along US 17) in Myrtle Beach, as well as a secondary studio and news bureau on West Cheves Street in Florence; WMBF-TV's transmitter is located on Flossie Road in Bucksville, South Carolina.