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Speak Easy was the name of O2 Ireland's prepaid service. In 2007 they became the first Irish operator to offer free text messages to all Irish mobile numbers, although it only applied for weekends. However, in early 2008 they introduced a new tariff which offered unlimited free text messages to all networks at any time, for life.
Telecommunications in Ireland operate in a regulated competitive market that provides customers with a wide array of advanced digital services. This article explores Ireland's telecommunications infrastructure including: fixed and mobile networks, The voice, data and Internet services, cable television, developments in next-generation networks and broadcast networks for radio and television.
In 2009, O2 launched their 'BeTheDifference' integrated advertising campaign [23] where fans had the chance to have their names included on the O2 Rugby posters and on the Irish Rugby players' jerseys. [24] The integrated campaign was created by O2's two Irish advertising agencies: McConnells (above-the-line) and Brando (below-the-line). [25]
On 24 June 2013, it was announced that Hutchison would acquire Telefónica's Irish mobile operations, O2 for €780 million, to be merged into Three Ireland upon completion of the deal. [2] [3] [4] The European Commission approved the merger in 2014. The O2 brand was phased out and its operations fully merged into Three on 2 March 2015. [5]
Two of the UK’s four biggest networks – EE and Vodafone – are reintroducing roaming charges for customers travelling to Europe in January.
In July 2012, O2 had to apologise to almost 8 million customers after a network switching subsystem failure led to a 24-hour blackout of the service across the UK and Ireland. [35] The problem, which prevented a third of its customers' phones registering on the network, also affected customers of MVNO networks Tesco Mobile and Giffgaff . [ 36 ]
Analysis by the Sunday Independent in January 2006 showed the massive margins being earned by Vodafone and O2 in the country are costing Irish mobile phone users about €300m a year. If the mobile phone companies were to cut their Irish margins to the group average, Vodafone customers would see their annual bills falling by an average of €80 ...
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