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McClelland's research showed that 86% of the population are dominant in one, two, or all three of these three types of motivation. His subsequent research, published in the 1977 Harvard Business Review article "Power is the Great Motivator", found that those in top management positions had a high need for power and a low need for affiliation ...
The WSE has proven to be an important finding for word recognition models, and specifically is supported by Rumelhart and McClelland's interactive-activation model of word recognition. According to this model, when a reader is presented with a word, each letter in parallel will either stimulate or inhibit different feature detectors (e.g. a ...
McClelland present work focuses on learning, memory processes, and psycholinguistics, still within the framework of connectionist models. He is a former chair of the Rumelhart Prize committee, having collaborated with Rumelhart for many years, and himself received the award in 2010 at the Cognitive Science Society Annual Conference in Portland ...
They are made up of nodes or artificial neurons which are arrayed and activated in ways that emulate the behaviors of human memory. The IAC model is used by the parallel distributed processing (PDP) Group and is associated with James L. McClelland and David E. Rumelhart; it is described in detail in their book Explorations in Parallel ...
The need for affiliation (N-Affil) is a term which describes a person's need to feel a sense of involvement and "belonging" within a social group.The term was popularized by David McClelland, whose thinking was strongly influenced by the pioneering work of Henry Murray, who first identified underlying psychological human needs and motivational processes in 1938.
David Everett Rumelhart (June 12, 1942 – March 13, 2011) [1] was an American psychologist who made many contributions to the formal analysis of human cognition, working primarily within the frameworks of mathematical psychology, symbolic artificial intelligence, and parallel distributed processing.
The idea that human beings are rational and that the human behavior is guided by reason is an old one. However, recent research (on satisfying for example) has significantly undermined the idea of homo economicus or of perfect rationality in favor of a more bounded rationality.
The major themes of David McClelland's work were on personality and the application of that knowledge to helping people make their lives better. [citation needed] One theme was the development of the expectancy-value theory of human motivation. A second theme was the development of tests and operant methods, such as the Thematic Apperception ...