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  2. Competitor analysis - Wikipedia

    en.wikipedia.org/wiki/Competitor_analysis

    Changes in a competitor's advertising message can reveal new product offerings, new production processes, a new branding strategy, a new positioning strategy, a new segmentation strategy, line extensions and contractions, problems with previous positions, insights from recent marketing or product research, a new strategic direction, a new ...

  3. Competitive landscape - Wikipedia

    en.wikipedia.org/wiki/Competitive_landscape

    Competitive landscape is a business analysis method that identifies direct or indirect competitors to help comprehend their mission, vision, core values, niche market, strengths, and weaknesses. [1] Based on the volatile nature of the business world, where companies represent a competition to others, this analysis helps to establish a new mind ...

  4. Global Competitiveness Report - Wikipedia

    en.wikipedia.org/wiki/Global_Competitiveness_Report

    In spite of the World Economic Forum's Global Risks Report which is increasingly identifying environmental pressures as the dominant risks to humanity, none of the indicators used to determine this report's competitiveness ranking reflect any of the countries' environmental dimensions such as energy, water, climate risks, resource or food security, etc.

  5. Perceptual mapping - Wikipedia

    en.wikipedia.org/wiki/Perceptual_mapping

    They are close competitors and form a competitive grouping. A company considering the introduction of a new model will look for an area on the map free from competitors. Some perceptual maps use different-sized circles to indicate the sales volume or market share of the various competing products. Displaying consumers’ perceptions of related ...

  6. Microsoft Office shared tools - Wikipedia

    en.wikipedia.org/wiki/Microsoft_Office_shared_tools

    It integrated seamlessly with Word and Publisher. Small Business Financial Manager (SBFM) was an Excel-based tool which allowed users to analyze data and create reports and charts based on a created from user's accounting data from popular accounting packages (i.e. QuickBooks). It was first released in 1996 and bundled with Small Business ...

  7. List of spreadsheet software - Wikipedia

    en.wikipedia.org/wiki/List_of_spreadsheet_software

    It supports multiple tabs, VBA macro and PDF converting. [10] Lotus SmartSuite Lotus 123 – for MS Windows. In its MS-DOS (character cell) version, widely considered to be responsible for the explosion of popularity of spreadsheets during the 80s and early 90s. [citation needed] Microsoft Office Excel – for MS Windows and Apple Macintosh ...

  8. List of concept- and mind-mapping software - Wikipedia

    en.wikipedia.org/wiki/List_of_concept-_and_mind...

    Concept mapping and mind mapping software is used to create diagrams of relationships between concepts, ideas, or other pieces of information. It has been suggested that the mind mapping technique can improve learning and study efficiency up to 15% over conventional note-taking. [1]

  9. Porter's five forces analysis - Wikipedia

    en.wikipedia.org/wiki/Porter's_five_forces_analysis

    A graphical representation of Porter's five forces. Porter's Five Forces Framework is a method of analysing the competitive environment of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness (or lack thereof) of an industry in terms of its profitability.