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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]
A pair of jeans Microscopic image of faded fabric. Jeans are a type of trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with the addition of copper pocket rivets added by Jacob W. Davis in 1871 [1] and patented by Davis and Levi Strauss on May 20, 1873.
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Public Domain. Henry Ford is known for many things — the most prominent being mass-manufactured cars and paying workers respectable wages. But his first automobile, made in 1896, was powered by ...
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Khakis were more widely worn in the US when “casual Fridays” gained popularity in offices in the late 1980s, and led to the emergence of Dockers as a popular brand. [ 5 ] Before going global in 1992, characters from the television series Cheers were prominently wearing Dockers clothing in the late 1980s, and Dockers made an appearance on an ...
Levi's created a highlight on its official Instagram page with the same image, titled "Levii's." As fans know, this a clear reference to Beyoncé's song with Post Malone, "Levii's Jeans," featured ...