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Crisco is an American brand of shortening that is produced by B&G Foods. Introduced in June 1911 [ 1 ] by Procter & Gamble , it was the first shortening to be made entirely of vegetable oil , originally cottonseed oil .
Cover of original Crisco cookbook, 1912. In 1909, Procter & Gamble acquired the United States rights to the Normann patent. [12] In 1911, they began marketing the first hydrogenated shortening, Crisco, composed largely of partially hydrogenated cottonseed oil. Further success came from the marketing technique of giving away free cookbooks in ...
Cottonseed oil has traditionally been used in foods such as potato chips and was for many years a primary ingredient in Crisco, the shortening product. The current formulation of Crisco is primarily made from soybean oil and palm oil. [56]
Smucker (SJM) closes the sale of Crisco oils and shortening business to B&G Foods. The company also updates fiscal 2021 guidance to reflect the divestiture impact on its top and bottom lines.
Shortening is any fat that is a solid at room temperature and is used to make crumbly pastry and other food products. The idea of shortening dates back to at least the 18th century, well before the invention of modern, shelf-stable vegetable shortening. [1] In the earlier centuries, lard was the primary ingredient used to shorten dough. [2]
As of 24 January 2007, Smucker claims that all Crisco shortening products in the US have been reformulated to contain less than one gram of trans fat per serving while keeping saturated fat content less than butter. [94] The separately marketed trans fat free version introduced in 2004 was discontinued. [citation needed]
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Spry was a brand of vegetable shortening produced by Lever Brothers starting in 1936. It was a competitor for Procter & Gamble's Crisco, and through aggressive marketing through its mascot Aunt Jenny had reached 75 percent of Crisco's market share.