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Storytelling is an ingredient to make an idea "stick". [4] While storytelling is a key ingredient in great advertising, organizational storytelling caters to a very different audience. It deals with human beings in organizations connecting, engaging and inspiring other stakeholders using stories and story structures in their communication.
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Download as PDF; Printable version; ... Storytelling is the social and cultural activity of sharing ... People have been telling stories at work since ancient times, ...
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Download QR code; Print/export Download as PDF; Printable version; In other projects ... The Mind at Work is a book by Mike Rose about the intellectual lives of ...
[5] Beryl Bainbridge, Richard Adams, Ronald Harwood, and John Bayley also spoke positively of the work, while philosopher Roger Scruton described it as a "brilliant summary of story-telling". [ 6 ] Others have dismissed the book on grounds that Booker is too rigid in fitting works of art to the plot types above.
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Fisher's body of work is based on the concept that people are essentially storytellers, referred to as narrative theory. Storytelling is one of the oldest and most universal forms of communication and so Fisher propounded that individuals approach their social world in a narrative mode and make decisions and act within this narrative framework