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Google+. Google+ (sometimes written as Google Plus, stylized as G+ or g+) was a social network that was owned and operated by Google until it ceased operations in 2019. The network was launched on June 28, 2011, in an attempt to challenge other social networks, linking other Google products like Google Drive, Blogger and YouTube.
Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are:
History and development. Originally called Google+ for G Suite, Currents was, up until its closure in 2023, the sole remnant of Google's defunct social network Google+, which the company shut down entirely for personal and brand use on April 2, 2019. [ 7][ 8] In June 2020, Google Currents was in Public Beta for Google Workspace clients.
Mobile advertising. v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [ 1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. [ 2]
Social marketing is a marketing approach which focuses on influencing behavior with the primary goal of achieving "common good". It utilizes the elements of commercial marketing and applies them to social concepts. However, to see social marketing as only the use of standard commercial marketing practices to achieve non-commercial goals is an ...
Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile ...
Google Play Services is a proprietary software package produced by Google for installation on Android devices. It consists of background services and libraries for use by mobile apps running on the device. [ 7] When it was introduced in 2012, it provided access to the Google+ APIs and OAuth 2.0. It expanded to cover a variety of Google services ...
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