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Multi-level marketing (MLM) is a controversial business model that involves selling products or services through a network of distributors who earn commissions based on their own and their recruits' sales. MLM is also known as network marketing, direct selling, referral marketing, or pyramid selling. This article explains the history, legality, criticism, and types of MLM, as well as some ...
A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer; and is also known as a distribution channel. [1] A marketing channel is a useful tool for management, [2] and ...
Mobile advertising. v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [ 1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. [ 2]
Marketing. Horizontal integration is the process of a company increasing production of goods or services at the same level of the value chain, in the same industry. A company may do this via internal expansion or through mergers and acquisitions. [ 1][ 2][ 3] The process can lead to monopoly if a company captures the vast majority of the market ...
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.
Promotional media. Research. v. t. e. Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected [ 1] customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing.
Concentration of media ownership, also known as media consolidation or media convergence, is a process wherein fewer individuals or organizations control shares of the mass media. [1] Contemporary research demonstrates increasing levels of consolidation, with many media industries already highly concentrated where a few companies own much of ...
Called 2024 MK, the space rock will make its closest approach to Earth Saturday morning, passing by at about three-quarters the distance from Earth to the moon. A 7,579-foot (2,310-meter) asteroid ...