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Harold Lasswell. Harold Dwight Lasswell (February 13, 1902 – December 18, 1978) was an American political scientist and communications theorist. He earned his bachelor's degree in philosophy and economics and his Ph.D. from the University of Chicago. [ 1] He was a professor of law at Yale University. He served as president of the American ...
Social presence theory explores how the "sense of being with another" is influenced by digital interfaces in human-computer interactions. [1] Developed from the foundations of interpersonal communication and symbolic interactionism, social presence theory was first formally introduced by John Short, Ederyn Williams, and Bruce Christie in The Social Psychology of Telecommunications. [2]
The phrase was coined by Marshall McLuhan. " The medium is the message " is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter [ 1] in his Understanding Media: The Extensions of Man, published in 1964. [ 2][ 3] McLuhan proposes that a communication medium itself, not the messages it carries ...
In 1993, the communication scholars Denis McQuail and Sven Windahl referred to Lasswell's model as "perhaps the most famous single phrase in communication research." [ 18 ] McQuail and Windahl also considered the model as a formula that would be transformed into a model once boxes were drawn around each element and arrows connected the elements.
In a different sense, the term communication refers to the message that is being communicated or to the field of inquiry studying communicational phenomena. [ 5] The precise characterization of communication is disputed. Many scholars have raised doubts that any single definition can capture the term accurately.
CTA is a qualitative method that seeks to determine the higher and lower order impacts of specific forms of communication technology on the individual and society (Flor, 1991) prior to the adoption of new technology (Ongkiko & Flor, 2006 [ 43] ). The decision to adopt or not depends on the findings of the assessment.
Communication theories vary substantially in their epistemology, and articulating this philosophical commitment is part of the theorizing process. [1] Although the various epistemic positions used in communication theories can vary, one categorization scheme distinguishes among interpretive empirical, metric empirical or post-positivist, rhetorical, and critical epistemologies. [13]
1930s–50s. The institutionalization of communication studies in U.S. higher education and research has often been traced to Columbia University, the University of Chicago, and the University of Illinois Urbana-Champaign, where early pioneers such as Paul F. Lazarsfeld, Harold Lasswell, and Wilbur Schramm worked.