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Under Armour was founded on September 25, 1996, by Kevin Plank, a then-24 year old former special teams captain of the University of Maryland football team. Plank initially began the business from his grandmother's basement in Washington, D.C. [ 4] He spent his time traveling along the East Coast with nothing but apparel in the trunk of his car ...
The VIA Inventory of Strengths ( VIA-IS ), formerly known as the "Values in Action Inventory," is a proprietary psychological assessment measure designed to identify an individual's profile of "character strengths". It was created by Christopher Peterson and Martin Seligman, researchers in the field of positive psychology, in order to ...
Sportsmanship is an aspiration or ethos that a sport or activity will be enjoyed for its own sake, and with proper consideration for fairness, ethics, respect, and a sense of fellowship with one's competitors. A "sore loser" refers to one who does not take defeat well, whereas a "good sport" means being a "good winner" as well as being a "good ...
Sport psychology is defined by the European Federation of Sport Psychology (FEPSAC) in 1996, as the study of the psychological basis, processes, and effects of sport. [ 1] Sport is defined as any physical activity where the individuals engage for competition and health. [ 2] Sport psychology is recognized as an interdisciplinary science that ...
Athletic identity. Athletic identity is a part of self-identity and can be defined as the level, to which one identifies with the role of an athlete. It is a self-concept that is constructed from information processed by the individual and influences both input and output of information related to the self. [1] [2] For athletes and people that ...
The theory of basic human values is a theory of cross-cultural psychology and universal values that was developed by Shalom H. Schwartz. The theory extends previous cross-cultural communication frameworks such as Hofstede's cultural dimensions theory. Schwartz identifies ten basic human values, each distinguished by their underlying motivation ...
Another example of marketing through sports is the strategy used by Gillette to promote its personal hygiene products through representative figures of each sport on television during broadcast sports events. Gillette uses athletes such as tennis player Roger Federer, golfer Tiger Woods, and soccer player Thierry Henry. In the commercial these ...
Organizational culture. Organizational culture refers to culture related to organizations including schools, universities, not-for-profit groups, government agencies, and business entities. Alternative terms include corporate culture and company culture.