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[3] She attained a bachelor's in graphic design in 1971. [4] Phil Knight, who was teaching an accounting class at the university, overheard Davidson say that she couldn't afford oil painting supplies and asked her to do some work for what was then Blue Ribbon Sports, Inc. (later Nike). Knight offered Davidson a job in creating charts and graphs ...
Nike Women's Advertising is Nike advertisements towards women. Although Nike started aggressively advertising towards women in the 1990s, they were not the first athletic company to promote their products towards women. According to Shelly Lucas's article, "Nike's Commercial Solution: Girls, Sneakers, and Salvation", "In 1981, Reebok, one of ...
The advertising agency Wieden+Kennedy began its partnership with Nike, Inc. in 1982 and, aside from a short period in the mid-1980s, has held the account ever since. [1] In the early years of the partnership, campaigns were focused almost exclusively at male demographics, leaving the market for women's sportswear to rivals such as Reebok and LA Gear. [2]
The Nike Swoosh corporate trademark was created in 1971 by Carolyn Davidson while she was a graphic design student at Portland State University. Davidson started as a journalism major but switched to design after taking a design course to "fill an empty elective." [4] She attained a bachelor in graphic design in 1971. [5]
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The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [1] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales ...
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