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Ad fontes is a Latin expression which means "[back] to the sources" (lit. "to the sources"). [1] The phrase epitomizes the renewed study of Greek and Latin classics in Renaissance humanism, [2] subsequently extended to Biblical texts. The idea in both cases was that sound knowledge depends on the earliest and most fundamental sources.
The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
Competitive debate, also known as forensics or speech and debate, is an activity in which two or more people take positions on an issue and are judged on how well they defend those positions. The activity has been present in academic spaces in the United States since the colonial period .
The ad captandum approach is commonly seen in political speech, advertising, and popular entertainment. [3] The classic example of something ad captandum vulgus was the " bread and circuses " by which the Roman emperors maintained the support of the people of Rome.
Ad hominem – rebutting an argument by attacking the character, motive, or other attribute of the person making it rather than the substance of the argument itself. Adianoeta – a phrase carrying two meanings: an obvious meaning and a second, more subtle and ingenious one (more commonly known as double entendre).
An appeal to pity (also called argumentum ad misericordiam, the sob story, or the Galileo argument) [1] [2] is a fallacy in which someone tries to win support for an argument or idea by exploiting one's opponent's feelings of pity or guilt.
Argumentum a fortiori (literally "argument from the stronger [reason]") (UK: / ˈ ɑː f ɔːr t i ˈ oʊ r i /, [1] US: / ˈ eɪ f ɔːr ʃ i ˈ ɔːr aɪ /) is a form of argumentation that draws upon existing confidence in a proposition to argue in favor of a second proposition that is held to be implicit in, and even more certain than, the first.
Reductio ad absurdum, painting by John Pettie exhibited at the Royal Academy in 1884. In logic, reductio ad absurdum (Latin for "reduction to absurdity"), also known as argumentum ad absurdum (Latin for "argument to absurdity") or apagogical arguments, is the form of argument that attempts to establish a claim by showing that the opposite scenario would lead to absurdity or contradiction.